Sunday, June 28, 2009

I should make a wine commercial...

I mean I drink it enough. To celebrate, to commiserate, to ruminate, to procrastinate, to educate -- the list goes on.

I think I could make it look goooooood. And to prove it, I've started my very own"Wine Commercial Making Portfolio."

Scene: My 23rd birthday. That's right - I'm a baby. But a baby that knows a thing or two about what she likes. (And as a present, I was given my first real non-disposable camera to play with.)

Like the sweat on a Coke bottle... my goal is to have you craving wine like it was the last liquid on earth.
Hah. Hah. Hah. Oh dear, you are too much.


The look of love.


Still. Life.


They call her Lola.


Your label here.


And if this marketing happens to be effective and you find yourself in Austin, TX sometime soon, visit Uncorked over on the east side. It's not too trendy, has an exceptional two sided, small print, well categorized wine list and currently maintains the best view of the ever changing Austin skyline. Although if it's anywhere from May-September might I suggest not getting there till after the sun sets. Trust me - you're dry clothes and sweet face will thank you for it.

Thursday, June 25, 2009

A Dirty Trick ... er Tip

What better way to jump back into that proverbial saddle than having the king of southern drinking on my blog?! That's right ... the Dirty South Wine guru himself has lent me his ramblings *ahem* I mean wisdom to share. He and I seem to agree on a few things- like why wine is intended to be drank not spit. Thank you.

I'm just curious as to how he made 2 bottles of wine last that long? Magic...

Want to Teach Novices About Wine? Start with Jager-Bombs!


For many, sitting down and learning about wine sounds about as much fun as getting chased by Sasquatch, being abducted by aliens, or going camping in an abandoned insane asylum. It is oddly terrifying, and people get turned off and petrified of the unknown--The horrific and gory world of fermented grape juice!!!!

Before you teach anyone anything about wine, you need to make sure that they have no fear. No fear of the juice, no fear of looking or sounding foolish, and no fear that the drinks you've set before them could be filled with roofies, (my crew rolls hard!)... The only thing that matters is that people have a curiosity to learn and an open mind.

Tips for introducing wine to complete novices. (Invite people over to your crib!)

1. Order pizza and have it delivered.
Preferably plain cheese. It is pretty neutral.

2. Start doing Jager-Bombs.
For real!!!!! Or have a beer, a mixed drink, or an alcoholic beverage that people already like. No need to drop the hammer, but people need to relax, loosen up, and unwind. In structured wine education, people often forget that part of what draws people to wine is that it is an alcoholic beverage. (If people wanted complexity without the alcohol, they should get into tea.)

3. Wipe the slate clean.
Ask people forget anything they have ever learned or heard about wine. At this point, none of it matters.

3B. Await pizza delivery.... tick, tick, tick...
Pizza arrives, lay that pie out!

4. Pour two wines
Slate clean, loosened up, pizza on plates, and everyone having fun-- Let's try some wine! Pick and pour two wines. No need to say what they are beyond "Red, White, Pink, etc..." If they ask you what they are, say "SILENCE!!!!!!", tug their ears, and throw their wine glasses against the wall. If that's too far, just say, two different wines.

4. Drink two wines
Forget about how to taste properly, using descriptors, spitting. Drink two wines and eat pizza. The only thing you need to ask-- "Do you like them?" Then shut up. At this point, people have already had a beverage or two, are hopefully having fun, and may be less intimidated. Let them talk. Don't tell them stuff, ask them stuff. If things stray way off, always bring it back to-- "Do you like it?"

5. Get feedback / Tell them what was what.
By now, the pizza is probably gone, the TV may be on, and people are hanging out. Hopefully people liked the wine, and if not, that's fine too. Give a simple explanation of what is what- "A red wine from CA, a white from Oregon, etc..." No need to get more in detail unless people ask. When they do ask for more specifics, keep your answers brief and simple. No need to wax poetic about soil, slope, and old vines, and limited production. At this stage less info is better than too much.

6. Do something else.
I think this is the most important part-- Finish the rest of the wine while watching a movie, playing a game, or anything else. Why? Because wine is something to enjoy, and not to stress over. At this point, I'd rather people remember the good time they had while drinking wine, rather than if they though the wine was any good.

7, Call cabs / Get people home safely.
Don't let people drive buzzed. Wine is fun, but it is still an alcoholic beverage.

Learning about wine is simple:
Get loose, take away the fear, eat a pizza, drink some wine, and have fun with other people. The more fun people have, the more curious they become, and then you get into more detail down the road. Don't rush it, enjoy it!

Monday, June 15, 2009

Take love, for instance...

There's something about that first glass of a red velvety wine that gets my sensitive side talking... Maybe its the warming of my chest or the depth of it's color, but I frequently find myself most reflective and introspective in this quiet revelry.

When it comes to matters of the heart - like most matters of wine, I am admittedly a tenderfoot. For, I don’t have a long list of past relationships to refer to, and I’m told my youth makes me inherently selfish. So although I love loving, I've found it to be a constant learning experience.

And I've been pulled in deep. The unexpected, knock your legs out from under you, forget the rest of your obligations because you just can’t help but stare at the girl across the counter type thing. The I don’t care if she calls me back because I’m going to keep calling her until she answers type of loss of pride and social graces. The year and half later and gosh darn it I just can’t help but smile when I see her type of warmth.

But most profoundly – it was the “Wait you’re telling me that love isn’t enough sometimes and you have to work at a relationship even when you think you’re always right and they’re always wrong, and ok maybe I’m wrong sometimes, but you know what I’m saying” lesson that struck me the hardest. Shouldn't it always be roses and giggles?

In it I found you have to take care of yourself first before you can take care of anyone else. No matter how hard you try and no matter how much love you think you’re lavishing them with, if there’s something not settled in either of you, the whole thing implodes. Crumpling under the stress of selfishness and stubbornness. So instead you force yourself to take a step back and go against every fiber of your heart to allow room for growth. Strange. Sometimes I think I should have the words tattooed to my wrist to remind me. I whimper and complain ... ok I cry and blow snot ... but ultimately know that love takes time and patience and forgiveness and dedication. It can be scary at times but this girl deserves it. Believe me.



The valuable life lessons never come easy. Take love, for instance.

Wednesday, June 10, 2009

Speaking of Wine Festivals

Recently, a fellow oenophile and Murphy-Goode Contestant also visited a wine festival. Although the music he featured was admittedly a bit more refined than the banjo pickin' I grooved to, he made an interesting point on the interaction between taster and pourer. You can read the article in full here. He asks, in a time where all the focus and attention in the online conversation surrounding wine is on engagement and accessibility - why aren't these pourers a bit more friendly? And also, why aren't the drinkers a bit more gracious?

Perhaps the answer lies in understanding and patience... or perhaps we should write by-laws for wine festival engagement. Either way - this is some funky stuff...



Check out Ed's blog Wine Tonite or vote for him here.

Monday, June 8, 2009

A Really Goode Girl's Visit to a Texas Wine Festival

So a few weeks ago I braved the heat to taste some Texas wines. Although an interesting festival experience for sure, Texans are definitely a great bunch. (punny)


Thursday, June 4, 2009

...but what I do know is...

I don't know much* about a lot of things. I dropped out of physics because I didn't care to know how my car stopped as long as it did and stared in complete awe in when Kavya Shivashankar lettered her way to Spelling Bee Champion (l-a-o-d-wtf??). Sure, I may be no prodigy, but I'm pretty sure I know a thing or two about people. After meeting, waiting on, falling in love with, being related to, working for, learnin from, fighting with and crying on my fair share of friend and foe - I have found that people are generally goode people.

This thought/reflection was brought on by the recent discourse surrounding VinTank's decision to support four candidates - with some serious questioning - and then today announcing they will extend that handsome support to any winner. I too questioned their motives and decided to reach out to them. As a candidate that doesn't fit the prescripted formula of long time blogger/foodie/critic/film producer/actress but more the high potential/energetic/talkative/adventurous type - I was curious to understand why they didn't "strategically" find me a viable option. I thought, oh you're just more of that exclusive group that won't take me seriously and don't understand me. "Poor poor pitiful me!" I thought. "Damn the man!" I yelled.

But then I stopped all the pouting and listened. Paul Mabray and the rest of the VinTank team are working hard to build an online presence for the wine industry. That's their thing. So why wouldn't they want to help such a great campaign as this Really Goode Job already is, succeed. Something I've learned while dipping my toe in the wine business world, is that everyone knows everyone and what helps one usually helps the other. So although the exclusivity of the supporting only one out of hundreds may have been a bit off putting, they really just want to see this project achieve the success that it deserves. And is even further proven in their most recent update.

Someone like me, who - if you can't already tell - lives in the lofty world of idealism and love, needs a bit of direction sometimes. And that's why the VinTank team is there. To ensure that whoever this great personality is that's picked for the job has all the tools he/she needs. This is a business after all. And anyone who assumes the competition to be only a competition is missing the point. Murphy-Goode is a very smart company, taking an innovative approach - locating the best voice to deliver their message and thus increasing their online presence.

Now if there was such a magical person who could do this all alone, then bravo! I would follow, tweet, friend and digg them for all the days I could. But seriously... people need people. That's what society is all about. That's why (not to beat a dead horse) social media is social.

So here's to some really goode people lending a helping hand!

Cheers!

* I just couldn't help myself. For additional
entertainment please click here.

Wednesday, June 3, 2009

On the hunt for the average consumer...

I've heard this term thrown around throughout, um - well I guess since I started paying attention. It's all about the average consumer. The suits upstairs straighten their ties while talking about them, the grad students stay up late writing about them and the counter culture paint tattoos on their shoulders trying not to be them. So who are they? And why are they such a big deal. Why to exploit and sell to, of course!

I guess currently I am most interested in this new species of average consumer. This average wine consumer. Any ideas? Well, I don't have a million dollars and a research team, but I can take a few educated guesses on where to start looking. Take me for instance...







A Really Goode Girl’s Guide to The Average Wine Consu
mer*

When in doubt, think -

The average wine consumer* is...
  • Happy to try something new.
  • Often seen perusing the lower wine racks.
  • A loud laugher.
  • A daily drinker (I said it).
  • An early nighter, unless it’s a summer night and there’s a record player involved
  • Barefoot on the beach.
  • An occasional taster of whiskey.
  • Tickled when someone describes a wine as flabby.
  • Nervous to make the “it’s corked!” call in front of a sommelier.
  • Can remember, in their short term memory, the last time they had boxed wine.
  • Paying more attention to the color of the wine than the vintage, region or legacy.
  • Unfamiliar with wine history but oh so eager to learn,
  • Quick to pick what it is they don’t like – too sweet, too dry, too harsh, to musty – but slow to tell you much else.
  • And constantly forgetting that at tastings... You're supposed to spit.


* by Average Wine Consumer I mean myself and the other kind hearts with whom
I've had the pleasure to share more than couple drinks